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HENKEL
DIGITAL
BUSINESS

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1:20?min.

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Digital Business Cultural Drivers



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EMBEDDING DIGITAL
INTO OUR DNA

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BUSINESS & CUSTOMER OBSESSION

Every day, without exception, we think and live business, customer and consumer first. Our passion is to create high impact and value through digital innovation. We believe in the power of digitalization.

BUSINESS DOMAIN EXPERTISE

We are trusted experts to our businesses. We speak their language and deeply understand business models, products, processes and the dynamics of our markets. We never stop improving ourselves.

PROUD TO BE TECH

Our heartbeat is technology. We love software, data & analytics. We take pride in building tech to solve the toughest business challenges. We are passionate about exploring emerging technologies and leveraging their full potential.

BizDevOps

Together we create, develop and operate everything end-to-end. By bringing together our business domain and tech experts, we leverage our unity of effort.?This enables our dedicated and interdisciplinary teams to deliver a better and faster outcome.

START-UP?MENTALITY

We are bold, persistent and committed to growth. We believe in the power of open ecosystems. Driven by the market, we test & learn, we build fast – in weeks, not months – and are always ready to adapt.?



DX - Digital Business at Henkel

MEGA-TRENDS


In dx we bring together creativity, knowledge and a business-driven mindset, working towards one common target: creating the next for our consumers and customers. Today, we see several megatrends reshaping the dynamics of the markets in which we operate.
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PLATFORM ECONOMY

Enables business ecosystems to facilitate the creation and exchange of goods and services based on an open, participative digital infrastructure. It builds value for all participants, derived from leveraging complementary products and services and the aggregation of supply and?demand. This megatrend is disrupting traditional product-based businesses and creates “winner-take-all” environments.

CONSUMER & CUSTOMER GRAVITATION SHIFT

More and more we see consumer behavior fundamentally changing. Getting to know customers and consumers is now key. New rules of the game have emerged – it’s all about personalization, on-demand, convenience, 24/7. Customers expect a unique experience ?(CX) across all online and offline channels ?(“omnichannel”).

OUTCOME-BASED SERVITIZATION

Looking beyond the mere product, this trend is characterized by the extension of business model from pure product offering towards after-sales, service and outcome-based solutions/ Outcome-as-a-Service. It builds on superior, data-driven insights into product usage and performance. This megatrend leverages assets owned by others, e.g. machine data.

LEAN. FAST. SIMPLE.

Companies drive value across the entire value chain and within their organizations. Through new ways of working – with increased speed and agility – businesses boost productivity and efficiency and gain better insights for decision making.


OUR DIGITAL
INNOVATION
HUBS



Digital Innovation Hub Berlin
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